#IAMPROUD
Although the festival won’t happen this year, its values of ‘freedom, love and tolerance’ remain central to Amsterdam culture. Considered by many the birthplace of LGBTQ rights, Amsterdam decriminalized homosexuality under Napoleonic law in 1811 and while New York holds the badge of honor for throwing the first ever gay pride in 1969, the Dutch were hot on their heels with ‘Pink Saturday’. Nowadays, the Pride festival culminates in a canal parade, a colorful spectacle of 80 boats all bearing messages which underpin the core message: Be who you are, love who you want. We couldn’t agree more.
If you’re feeling bereft at Pride’s cancellation, fear not—there are still things to help fill that Pride-shaped hole. From 25th July – 2nd August, PrideTV will broadcast a live show every day, and visitors can take part in the ‘Find-All-Flags-Tour’ –a route which takes you from the HomoMonument past all the LGBTQ historical landmarks. Along the 5km route, flags that represent the LGBTQ community will mark important locations, with scannable QR codes revealing the relevance of the flag and the spot it marks. The first, a 25m rainbow flag at the Westertoren, kicks things off with a colorful bang. In Dam Square the flags of 73 nations with laws against homosexuality will be raised as part of a powerful open-air exhibition ‘Flags of Shame’. And keep your eyes peeled for the #IAMPROUD poster campaign that brings the Pride 2020 theme to life, ‘Take pride in us’.
The Amsterdam hotel scene is playing its part too (at a social distance, of course). Sofitel Legend The Grand is staging ‘Dolly’s LGBTEA party’ with Dolly Bellefleur hosting as alter ego Frau Antje of the Wrong Side. She’ll treat guests to a tasty afternoon tea served with a side of country music and punchy protest songs. W Amsterdam will host Pride After Party from their top floor W Lounge (great city views guaranteed). And over at Andaz Prinsengracht plans for what promises to be a hilarious ‘Pride Drag Bingo Brunch’ are in place. Meanwhile boutique hotel INK is rebranding for a short period as the PINK hotel, no explanations necessary there.
So sit back, enjoy the Pride (sorry!) and once celebrations are back on the agenda next year, Fine Fleur would love to help plan your VIP experience. Access all areas guaranteed.